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by: Alissa Horneland, BC-HIS

I’ve spent decades in the marketing world, helping businesses tell their stories. But this time, it’s personal. Hi, I’m Nicole, usually Alissa is the one writing these articles.


I’m the person behind the marketing at Frequency Hearing, and I can relate on so many levels to the incredible work that Alissa and her team do. I’ve seen firsthand how hearing loss can affect someone’s life—because my husband is one of those people. And, like many of you, we’ve gone through the ups and downs of finding the right hearing aids.


When my husband was first diagnosed with hearing loss, we did our research. We met with professionals, tried out different hearing aids, and eventually found ones that worked well for him. The difference was life-changing. I saw how his world opened up again, how he reconnected with the things he loved, and how his confidence grew. But here’s the thing—those hearing aids weren’t cheap. We paid a fair bit for them, but we knew we were investing in quality and care.


That’s why, when I started seeing super cheap hearing aids advertised online and in big box stores, I was shocked. These ads promised hearing aids for a fraction of the cost we had paid, and honestly, it made me curious. How could they offer hearing aids so cheap? Was there something we had missed? Were we overcharged?


So, I did what any savvy consumer would do—I investigated.


And what I found was surprising, to say the least. These “deals” weren’t exactly lies, but they were definitely misleading. The low prices were a hook, but as I dug deeper, I realized that almost everything came with an extra cost.


  • Need two hearing aids? Double the price.
  • Want your hearing aids to be rechargeable? That’s an added cost.
  • Want a charger for your rechargeable hearing aids? More please.
  • Need any adjustments or follow-up appointments? You guessed it—extra…if even possible.


By the time all these “extras” were added up, the total price was very close to what we had originally paid for my husband’s high-quality hearing aids. But here’s the kicker—you know what was missing from that “bargain” package?


Service. Care. Compassion.


At Frequency Hearing, the focus isn’t just on selling hearing aids. It’s about providing real care—listening to your concerns, answering your questions, and making sure your hearing aids work for you. It’s about walking alongside you on your hearing journey, not just selling you a device and disappearing.


These cheap online or big-box deals? They don’t offer that kind of service. They don’t offer the expertise or the follow-up care. And let’s be honest—hearing loss is personal. It affects your life, your relationships, your confidence. You deserve more than just a cheap device. You deserve a team that’s invested in helping you truly hear and live better.


So, if you’ve been tempted by those too-good-to-be-true prices, I get it. But trust me, it’s worth looking beyond the price tag. At Frequency Hearing, you’ll find real people who care about your hearing health—not just your wallet.



If you or someone you love is struggling with hearing loss, give us a call or stop by. The team is ready to chat about what’s best for you. You deserve nothing less.

By Alissa Horneland March 16, 2025
The Hidden Danger of Reusable Silicone Earplugs: A Cautionary Tale Reusable silicone earplugs are marketed as a versatile solution for noise reduction and water protection , often advertised for sleeping, swimming, mowing, flying, and studying . While they may seem like a convenient and cost-effective option, they can pose serious risks if not used properly . I recently had a client visit my clinic with a concerning issue—her reusable silicone earplug had become stuck deep inside her ear . Despite our best efforts, we were unable to safely remove it, and she had to seek medical attention. This experience serves as a warning for others who might consider using these types of earplugs. Why Silicone Earplugs Can Be Risky Soft and Sticky Texture – While designed to mold to the ear, silicone can become lodged in the ear canal, making removal difficult Breakage or Fragmentation – Some reusable silicone plugs can break apart , leaving small pieces stuck inside the ear. Creates an Airtight Seal – This may seem beneficial, but if pushed too deep , it can lead to ear infections, discomfort, or even temporary hearing loss . Not One-Size-Fits-All – Everyone’s ear canals are different, and a poorly fitting plug can either fall out too easily or get stuck too deeply . A Safer Alternative: Custom-Fit Ear Protection Instead of risking a stuck earplug, I always recommend custom ear molds tailored to each individual's ear shape. These provide: A Secure & Comfortable Fit – No risk of them getting stuck or falling out. Better Noise Reduction – Designed for sleep, work, or loud environments. Safe Water Protection – Ideal for swimming without the risk of ear infections. Long-Lasting & Durable – Unlike silicone earplugs, which wear out over time. Whether you need sleep molds, musician earplugs, or hearing protection for loud environments , custom earplugs are the safest and most effective choice . While reusable silicone earplugs may seem convenient, they can pose serious risks —as my client unfortunately experienced. If you’re looking for comfortable, safe, and effective ear protection , I highly recommend exploring custom-fit earplugs . Your ears are too important to take chances with! Want to learn more about custom ear protection? Visit our clinic to explore options tailored to your needs.
By Alissa Horneland March 16, 2025
 How to Prevent Ear Pressure When Flying: Tips & Expert Advice If you've ever felt your ears pop or become clogged while flying, you're not alone! This happens due to rapid air pressure changes during takeoff and landing. The good news? There are simple ways to prevent discomfort and protect your ears while traveling. Why Does Ear Pressure Happen? Your ears have small passages called Eustachian tubes, which help equalize pressure between your middle ear and the outside environment. When a plane ascends or descends, the air pressure changes quickly, and if your Eustachian tubes don’t adjust fast enough, you may feel discomfort, fullness, or temporary hearing loss. How to Prevent Ear Pressure While Flying Simple Strategies for Ear Comfort: Swallow, yawn, or chew gum – These actions help open the Eustachian tubes, making it easier for your ears to adjust. Try the Valsalva maneuver – Pinch your nose, close your mouth, and gently blow as if trying to exhale through your nose. Drink water – Staying hydrated keeps your nasal passages clear and helps with pressure regulation. Use filtered earplugs – Special earplugs like EarPlanes help slow down pressure changes, reducing discomfort. Avoid sleeping during takeoff & landing – This ensures you can actively equalize pressure as needed. Additional Precautions for Frequent Flyers For those who often experience ear discomfort while flying, some find relief using nasal sprays or decongestants before travel. However, it's important to consult your doctor or an ENT if you have frequent issues, chronic sinus problems, or concerns about your ear health. A healthcare professional can recommend the best approach for your individual needs. When to Seek Medical Advice: If you experience severe ear pain, prolonged hearing loss, or fluid drainage after flying, consider following up with your doctor or an ENT specialist. Most people can prevent ear pressure with simple tricks like chewing gum, swallowing, or using filtered earplugs. If you frequently experience discomfort while flying, talking to a medical professional can help you find the best long-term solutions. Safe travels and happy ears!
By Alissa Horneland February 3, 2025
Can AirPods Replace Hearing Aids? A Deep Dive into the Truth As technology evolves, everyday gadgets like AirPods Pro 2 are expanding their capabilities. With their Hearing Aid feature , AirPods Pro 2 offer a glimpse into a future where accessibility meets convenience. But can they truly replace traditional hearing aids? Let’s break it down. What AirPods Pro 2 Offer Apple’s Hearing Aid feature uses your device's Hearing Test results or a professional audiogram to customize sound output. It aims to help users with mild to moderate hearing loss by: Amplifying sounds for better clarity. Reducing ambient noise with Noise Reduction . Enhancing conversations with features like Conversation Boost . For those dipping their toes into hearing assistance, these features provide a valuable starting point. The Limitations of AirPods Pro 2 Despite their impressive features, AirPods Pro 2 are not a complete substitute for hearing aids. Here’s why: Designed for Mild Needs AirPods Pro 2 can assist with mild to moderate hearing loss, but severe or complex cases require the precision of medical-grade hearing aids. No Professional Oversight Unlike hearing aids fitted by an audiologist, AirPods lack professional adjustments, verification tests like Real Ear Measurements , and personalized support. Not Built for All-Day Use AirPods have limited battery life compared to hearing aids, which are designed for extended daily wear. Durability Challenges Hearing aids are engineered for resilience in various conditions, including moisture and wear. AirPods are not optimized for the same rigorous demands. Why Choose Traditional Hearing Aids? Hearing aids are specifically designed to improve hearing health. They offer: Customization : Tailored settings to match the unique hearing profile of each ear. Professional Support : Adjustments, troubleshooting, and ongoing care from audiologists. All-Day Functionality : Longer battery life and comfort for daily use. Longevity : Built to withstand environmental challenges and daily wear. At Frequency Hearing , we prioritize personalized care. From accurate hearing testing to fine-tuning settings, we ensure you have the tools and support needed to thrive. What’s the Verdict? While AirPods Pro 2 can be a helpful starting point for individuals exploring hearing assistance, they are not a replacement for hearing aids. Hearing loss is complex, and effective management requires expert care, precision, and devices designed for medical use. Take the First Step Toward Better Hearing Your hearing is unique—don’t settle for a one-size-fits-all solution. If you’re exploring hearing aids or unsure where to begin, Frequency Hearing is here to help. Book an appointment to discover customized solutions that prioritize your hearing health and quality of life. Let us help you truly hear the world around you.
By Alissa Horneland January 24, 2025
For those who are sensitive to noise, everyday sounds can feel overwhelming. Managing your environment and making thoughtful adjustments can greatly improve your comfort and overall well-being. Whether at home, work, or out in public, these recommendations can help you create a more peaceful and manageable soundscape. 1. Transform Your Home into a Quiet Haven Your home should be a place of comfort and tranquility. Here’s how to reduce noise and create a calming environment: - **Soundproof Your Space**: Add heavy curtains, rugs, and door seals to block noise from outside. Acoustic panels on walls can further dampen sound. - **Invest in Quiet Appliances**: Look for low-noise options when buying fans, dishwashers, or washing machines. Whisper-quiet appliances can make a big difference in maintaining a serene atmosphere. - **Use White Noise Machines**: Soothing background noise, like gentle rain or soft static, can mask disruptive sounds and create a consistent, calming environment. --- ### **2. Equip Yourself with Personal Noise-Reducing Tools** Sometimes, managing noise on the go requires portable solutions: - **Noise-Canceling Headphones**: Perfect for work, travel, or relaxation, these headphones actively reduce background noise, allowing you to focus or unwind. - **Earplugs**: Foam or silicone earplugs are an affordable and effective way to reduce noise levels in various settings. - **Custom Earplugs**: For a more comfortable and durable solution, consider custom-molded earplugs designed specifically for your ears. --- ### **3. Make Lifestyle Adjustments for Peaceful Living** Incorporating quiet habits into your daily routine can help you better manage noise sensitivity: - **Engage in Quiet Activities**: Opt for hobbies like reading, knitting, or yoga that allow you to relax without added sensory input. - **Create Noise-Free Zones**: Designate a quiet room in your home where you can retreat and recharge when overwhelmed. - **Practice Mindfulness**: Techniques like meditation, deep breathing, or progressive muscle relaxation can help reduce stress associated with noise sensitivity. --- ### **4. Navigate Social and Work Settings with Confidence** Managing noise sensitivity in public and professional spaces requires clear communication and thoughtful planning: - **Set Boundaries**: Let friends, family, or coworkers know about your sensitivity and politely request adjustments, like lowering the volume of music. - **Choose Quiet Venues**: When dining out or attending events, select quieter locations or visit during less busy times. - **Request Workplace Accommodations**: If noise at work is an issue, ask for a quieter workspace, noise-reducing partitions, or the option to work remotely. --- ### **5. Address Underlying Medical Considerations** Noise sensitivity can sometimes stem from medical conditions, so don’t hesitate to seek professional advice: - **Check Your Hearing Health**: An audiologist can assess your hearing and rule out conditions like **hyperacusis** or **tinnitus**, which may contribute to noise sensitivity. - **Explore Therapy Options**: Cognitive-behavioral therapy (CBT) or sound therapy can help desensitize you to certain sounds over time, making everyday life more manageable. --- ### **Embrace a Quieter Life with Support** Noise sensitivity can feel isolating, but you don’t have to manage it alone. By making small changes to your environment, using noise-reducing tools, and seeking professional support when needed, you can reclaim your peace of mind and enjoy a quieter, more comfortable life. If you’re struggling with noise sensitivity or suspect a hearing-related issue, our team at **Frequency Hearing** is here to help. [**Schedule an appointment with us today**](https://www.frequencyhearing.ca/) to take the first step toward a calmer, quieter future.
By Alissa Horneland January 6, 2025
Keeping the Spark Alive: Staying Connected When One of You Has Hearing Loss Relationships thrive on connection, communication, and shared experiences. But when hearing loss enters the picture, these cherished aspects of a partnership can feel more challenging. The good news is that with understanding, creativity, and a commitment to nurturing your bond, you can overcome these obstacles and keep the spark alive. One beautiful idea to try? Silent dates. These special outings are all about creating an environment where the only sounds are each other’s voices. Let’s explore how hearing loss impacts relationships and how you can use intentional moments, like silent dates, to strengthen your connection. The Impact of Hearing Loss on Relationships Hearing loss doesn’t just affect the person experiencing it; it can ripple through your partnership. Conversations may become harder to follow, leading to misunderstandings or frustration. Background noise at busy restaurants or events might make it challenging to enjoy each other’s company fully. Over time, even minor communication struggles can feel like a barrier to closeness. But here’s the thing: hearing loss doesn’t mean you have to lose your connection. In fact, it’s an opportunity to grow together as you learn new ways to communicate and support each other. Rediscovering Connection: The Silent Date Idea One way to bring the focus back to each other is by planning a silent date. The concept is simple but powerful: create a setting where distractions fade, and you can truly hear each other, both figuratively and literally. Here’s how to plan a memorable silent date: 1. Choose the Right Environment Opt for a quiet, peaceful location. Think about a cozy spot at home, a serene park, or a quiet corner of your favorite café. The goal is to minimize background noise and allow your voices to be the main sounds in the space. 2. Set the Scene Create an atmosphere that invites closeness. Soft lighting, comfortable seating, and maybe even a shared activity like enjoying a meal or stargazing can make the moment feel intimate and special. 3. Focus on Each Other Use this time to have meaningful conversations. Whether it’s sharing stories, expressing gratitude, or simply reminiscing about favorite memories, this is your moment to reconnect. 4. Use Non-Verbal Communication Sometimes, a gentle touch or a loving look says more than words ever could. Embrace the beauty of communicating through gestures and body language to deepen your bond. Additional Tips for Staying Connected Silent dates are just one way to nurture your relationship. Here are a few more strategies to keep the spark alive when one of you has hearing loss: Practice Patience: Be understanding when conversations take extra effort. Hearing loss is frustrating for both of you, and kindness can go a long way. Use Hearing Support Devices: Encourage the use of hearing aids or other assistive devices to make communication easier. Modern technology offers incredible options that can enhance your shared experiences. Learn Together: Consider taking a class or pursuing a shared hobby. Activities like cooking, painting, or learning a new skill can bring you closer through teamwork. Be Open About Feelings: Regularly check in with each other about how you’re feeling. Discussing frustrations or fears openly can prevent them from becoming barriers. A Relationship That Thrives Through Understanding Hearing loss may change how you communicate, but it doesn’t have to diminish the love and connection you share. In fact, by embracing new ideas like silent dates and showing patience and support, you may find that your relationship grows even stronger. This holiday season, why not plan a silent date as a meaningful gift for each other? Make time to reconnect and truly hear each other in every sense of the word. At Frequency Hearing, we’re here to help you navigate the challenges of hearing loss—whether it’s through personalized hearing solutions or advice to support your journey. Let us know how we can help you and your partner stay connected. Ready to Take the Next Step? If hearing loss is affecting your relationship, we’re here to help. Book an appointment today and let us guide you towards hearing solutions that make every conversation—and every moment—count.
By Alissa Horneland November 25, 2024
The holiday season is here, and if you’re looking for a thoughtful gift for someone who values their hearing health—or maybe needs a gentle nudge in that direction—we’ve got you covered. Whether it’s for the concert-goer, light sleeper, or someone who might need a little extra help at the family dinner table, these gifts are practical, thoughtful, and packed with care. Let’s dive in! 1. Custom Hearing Protection: Perfect for Concert Lovers or DIY Enthusiasts 🎧 Do you have a music lover or a hobbyist in your life who spends time in noisy environments? Custom hearing protection is the ultimate way to keep their ears safe. These fit snugly and come in a rainbow of colours, making them both fun and functional. 🎁 Why They’ll Love It: They’ll enjoy crystal-clear sound while keeping their hearing safe, whether at a concert or working in the garage. Plus, they’ll appreciate how comfy custom-fit protection feels compared to generic earplugs. 2. Sleep Molds: A Dreamy Gift for the Light Sleeper 🛌💤 Know someone who struggles with noise while sleeping? Sleep molds are custom earplugs designed to block out unwanted sounds like snoring or a noisy neighbour, ensuring restful nights. 🎁 Why They’ll Love It: Sweet dreams! They’ll wake up refreshed and ready to tackle the day, thanks to uninterrupted sleep. 3. Tinnitus Maskers: Silence the Ringing 🔔🌙 For someone dealing with the constant ringing or buzzing of tinnitus, a tinnitus masker can bring a world of relief. These devices emit soothing sounds to help mask the noise and provide comfort, especially at bedtime. 🎁 Why They’ll Love It: They’ll finally get some peace and quiet, allowing them to relax and enjoy the holiday season without the constant distraction of tinnitus. 4. Sound Machines: The Gift of a Relaxing Environment 🎶🌟 A sound machine is a fantastic gift for anyone who loves a calm and serene atmosphere. From white noise to soothing ocean waves, these devices are perfect for masking background noise or helping with sleep. 🎁 Why They’ll Love It: Whether they’re working, meditating, or falling asleep, a sound machine adds tranquility to their day. 5. Gift Certificates for Hearing Services: A Thoughtful Gesture 🎫🎄 Not sure what to get? A gift certificate for hearing-related services is a versatile option. Whether it’s for a hearing test, custom ear protection, or new hearing aids, this gift puts the choice in their hands. 🎁 Why They’ll Love It: They can pick exactly what they need, whether it’s exploring new hearing aids or upgrading their current ones. It’s a practical gift that shows you care about their well-being. 6. Funny Hint Gift: A Playful Way to Say, ‘It’s Time for Hearing Aids!’ 🎅😂 For the loved one who’s been “huh-ing?” their way through conversations, consider a humorous gift that gently nudges them toward better hearing. Maybe a mug that says “What?!” or a T-shirt that reads “I’m Not Ignoring You, I Just Can’t Hear You.” 🎁 Why They’ll Love It: They’ll get a good laugh—and maybe the push they need to finally book a hearing test! Spread Holiday Cheer with Thoughtful Hearing Gifts 🎁❄️ This holiday season, give the gift of better hearing health. Whether it’s protecting their ears, helping them sleep better, or guiding them toward improved hearing, these gifts show you care about their well-being. Ready to make someone’s holiday brighter? Stop by to pick up the perfect gift. Don’t forget—your thoughtfulness could make all the difference this year!  Happy Holidays from All of Us at Frequency Hearing! 🎄💙 Make this season one to hear, cherish, and remember!
By Alissa Horneland September 30, 2024
In today’s world, headphones have become a constant companion, whether it’s for work, exercise, or leisure. With an array of headphone types available, many people are now turning to bone conduction headphones as a safer option for their hearing. But are they really better than traditional headphones? Let's dive into how bone conduction works, its potential benefits, and the risks you should be aware of. How Bone Conduction Headphones Work Bone conduction headphones function differently from traditional headphones. Instead of sending sound waves through your ear canal, they transmit vibrations through the bones of your skull. These vibrations bypass your eardrum and travel directly to the inner ear, where they are converted into sound. This method has several advantages, but like all audio devices, it comes with considerations. Advantages of Bone Conduction Headphones 1. Open Ear Design One of the standout features of bone conduction headphones is their open ear design. Unlike traditional headphones, these leave your ear canals open, allowing you to stay aware of your surroundings. This feature makes them particularly appealing to those who need to stay alert during outdoor activities such as running, cycling, or walking in busy areas. With bone conduction headphones, you can enjoy your favorite music while still hearing traffic or other environmental sounds. 2. Reduced Risk to the Eardrum Since bone conduction headphones bypass the eardrum, there is a reduced risk of damaging the eardrum or other outer ear structures. This can be a significant advantage over traditional in-ear or over-ear headphones, which may pose a higher risk of hearing damage, especially when used at high volumes for extended periods. Potential Risks of Bone Conduction Headphones While bone conduction headphones offer certain safety benefits, there are still important factors to consider when using them. 1. Volume Levels Like any audio device, bone conduction headphones can still cause hearing damage if used improperly. If the volume is set too high, even bone conduction headphones can overstimulate the cochlea, the organ responsible for converting sound into nerve impulses. Over time, this can lead to hearing loss, so it's essential to keep the volume at safe levels. 2. Extended Use While bone conduction headphones may be safer than traditional ones, prolonged use at high volumes can still cause hearing fatigue or contribute to long-term hearing damage. The key to safe usage is moderation. Regular breaks and keeping the volume at a reasonable level can help preserve your hearing health. 3. Vibration Sensitivity Bone conduction headphones work by transmitting sound through vibrations in your skull, which some users may find uncomfortable over time. For those sensitive to vibrations, extended use could lead to discomfort or irritation, even though these headphones don’t sit inside your ear. Responsible Use of Bone Conduction Headphones While bone conduction headphones may be considered safer for your hearing, responsible use is crucial. Here are a few tips to protect your hearing: Keep the Volume Moderate: Even though bone conduction headphones bypass your eardrums, listening at high volumes can still damage your inner ear. Ensure that your volume settings are kept at a safe level. Take Breaks: Give your ears regular breaks from sound to avoid hearing fatigue. Continuous listening, even at low volumes, can strain your hearing over time. Pay Attention to Comfort: If the vibrations from your bone conduction headphones cause discomfort, adjust the fit or reduce usage time. Conclusion: Are Bone Conduction Headphones Safer? Overall, bone conduction headphones are generally safer for hearing compared to traditional headphones, especially when it comes to protecting your eardrums. However, they are not completely risk-free. Prolonged use, high volumes, and sensitivity to vibrations can still pose a threat to your hearing health.  To enjoy the benefits of bone conduction headphones while protecting your hearing, remember to use them responsibly. Keep the volume moderate, take regular breaks, and always pay attention to how your ears feel during and after use. By following these simple steps, you can reduce the risk of hearing damage and continue enjoying your favorite music, podcasts, or calls safely.
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